Kariera Group, on behalf of our client, a fast-growing company in the e-commerce industry, is seeking a talented and results-driven Digital Marketing and E-commerce Specialist to join their dynamic team.

Since 2000, our client has been dedicated to empowering online merchants, helping them scale their businesses through innovative marketing strategies and data-driven decision-making. Their expertise in performance marketing, analytics, and automation makes them a valuable partner for e-commerce success.

If you are passionate about digital marketing & e-commerce and eager to drive impactful campaigns that maximize growth, this opportunity is perfect for you!

Main Responsibilities:

• Plan, set up, and optimize Google Ads & Meta Ads (Facebook, Instagram) campaigns to achieve the highest possible ROAS.
• Analyze user behavior & campaign performance using Google Analytics 4 (GA4) & Google Tag Manager.
• Develop and execute marketing strategies & budgeting based on business goals and market trends.
• Implement SEO & content optimization strategies (on-page & off-page) using tools like Google Search Console & Ahrefs.
• Design and optimize email marketing & automation campaigns via Mailchimp, Klaviyo, Moosend, ContactPigeon, etc.
• Perform data analysis & performance optimization, cross-referencing data from multiple sources (Google Ads, Meta Ads, GA4, CRM).
• Apply Conversion Rate Optimization (CRO) techniques, including A/B testing & funnel analysis, to improve conversions.
• Utilize basic web development knowledge (HTML/CSS) for troubleshooting and minor landing page adjustments.
• Stay up to date with the latest digital marketing trends, including AI tools & Performance Max campaigns.

Required Qualifications:

• Minimum 2 years of experience in digital marketing & e-commerce.
• Strong expertise in Google Ads & Meta Ads campaign management & optimization.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager & Data Studio.
• Solid understanding of SEO principles and tools like Ahrefs & Google Search Console.
• Hands-on experience with email marketing & marketing automation tools.
• Analytical mindset with excellent problem-solving skills.
• Ability to collaborate effectively with developers, designers & cross-functional teams.
• Strong project management skills, handling multiple campaigns simultaneously.
• Excellent communication skills & ability to present detailed reports.
• Fluency in Greek & English, both written & spoken.     

What we offer:

• Hybrid or fully remote working model.
• A fast-paced & creative work environment with exciting projects.
• Continuous training & support to enhance your expertise.
• Opportunities to work on high-impact digital marketing & e-commerce projects.

📩 If you're ready to elevate your digital marketing career and make a real impact in the world of e-commerce, apply now! 🚀