SUGAR WORLD ALIPRANTIS LTD

GRAPHIC DESIGNER & MARKETING EXECUTIVE

COMPANY

Established in Athens in 1990, Sugar World advanced the world of cake decorating in Greece by importing previously unavailable products, training courses and marketing tools from all over the world.

We have a network of customers both wholesale and retail covering the whole of Greece, including confectionary suppliers, catering companies, confectionary/bakery shops & chains, supermarkets, restaurants, hotels, kitchen supply stores and e-shops.

Along with the SugarWorld brand we also represent many worldwide leading brands. Sourcing new products and staying ahead of current trends together with offering the best service to our customers is the driving force for Sugar World.

We are looking for a Graphic Designer & Marketing Executive. The ideal candidate will be able to deliver design solutions with flair for modern minimal design practices that support business needs, as well as support all creative projects related to our brand. Furthermore, he/she will be responsible for Marketing related tasks.

RESPONSIBILITIES

• WEBSITE & E-SHOP
  • Collaborate with the IT Executive when adding new products/codes to ensure the selection and editing of high-quality images for the website
  • Suggest new product ideas and website enhancements to management, integrating them into the website and e-shop
  • Regularly review the website and recommend structural, visual, and content updates as needed
  • Design new website banners and coordinate with the IT Manager to ensure timely updates
  • When acquiring graphic software for the website or marketing purposes, work with the IT Executive to select the most efficient and cost-effective tools
• SOCIAL MEDIA MARKETING
  • Create and manage social media content including photography, graphics and copywriting
  • Manage social media accounts by generating content ideas, scheduling posts, running competitions and tracking engagement
  • Post at least twice a week on Instagram, Facebook and Tik Tok to promote new arrivals, seasonal collections and themed products
  • Monitor reviews and followers across all platforms and identify strategies and marketing tools to increase engagement, expand reach and drive sales
• BRAND DEVELOPMENT
  • Conduct product research and maintain direct communication with suppliers regarding new products and their labelling
  • Design and translate product labels, ensuring compliance with barcode specifications
• CATALOGUE DEVELOPMENT & COPYWRITING
  • Design and produce visuals for web and print, including banners, posters, flyers, business cards, packaging, and brand identity elements
• NEWSLETTERS
  • Plan design and execute newsletter campaigns
  • Regularly create and send thematic newsletters to promote new, themed or seasonal products. Coordinate with IT Executive to ensure accurate audience / mailing lists
• B2B/B2C ORDER PROCESSING (BACKUP SUPPORT AS NEEDED)
  • Assist with incoming client inquiries when the sales team requires support, providing guidance on how to use the B2C/B2B ordering platform
  • Support order processing when necessary
  • Provide backup customer service via phone, email, and in-person interactions when the sales team is unavailable
  • Assist with client communication regarding orders, payments, and delivery logistics when needed

QUALIFICATIONS & EXPERIENCE

• MS Office & Excel skills
• ERP & CRP Systems
• Fluent Greek and English
• Graphic Design studies
• Web design experience in animations
• Experience in using Adobe Creative Cloud, especially Photoshop, Illustrator, InDesign
• Previous experience in Food / DIY / Arts & Crafts industries ideal but not essential

SKILLS & ATTRIBUTES

• Communication skills
• Professionally and business orientated
• Organisational and time management skills with ability to prioritise tasks and work methodically
• Team player and responsive to feedback
• Photography knowledge
• Passion for food products and crafts

BENEFITS

• Being involved in a highly creative industry
• Ability to influence the company’s direction through implementation of creative tools
• Excellent working environment
• Opportunity to learn, growth and knowledge sharing
• Easily accessible offices (Argyroupoli metro station)

Interested candidates are invited to send their complete CV in English to hr@sugarworld.gr.