ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle-Level Executives across all sectors.
ICAP Executive Search & Selection, on behalf of its client, a leading company in the production of pastry products in Greece, is seeking a Trade Marketing Analyst to join their team:
Trade Marketing Analyst- (Ref. code 5663 /TMA/ESS/GR)
Brief Description:
The Food Service Trade Marketing Analyst is responsible for the development and implementation of all HORECA & Traditional Trade Marketing activities.
Key responsibilities:
- Design, implement, monitor, and assess activation plans for the brand.
- Compile, analyze and report sales data.
- Collaborate with sales teams to manage and optimize promotional activities at the customer level.
- Oversee and evaluate customer pricing and contracts to ensure quality and cost standards are met.
- Identify and analyze assortment opportunities for each customer, quantifying business prospects.
- Conduct market research to uncover trends, competitor strategies, and customer preferences in the Food Service market.
- Support the creative team for the marketing materials.
- Present category initiatives to sales teams effectively.
Skills & Qualifications:
- A ΒSc or higher education degree.
- At least 3 years of experience in Trade Marketing within the FMCG sector; experience with the HORECA channel will be considered an asset.
- Proficiency in MS Office, particularly Excel and PowerPoint.
- Strong commercial and strategic thinking skills.
- Excellent communication and influencing abilities.
- Solid understanding of data analysis.
- Ability to work under pressure and meet strict deadlines.
- Fluency in English.