Job Title: Digital Marketing Manager

Responsibilities:

• Owns the digital marketing strategy for our two brands attrattivo and ALE
• Plan and develop digital marketing campaigns icluding online advertising , e-mail marketing , website , integration, mobile and other digital deliverables
• Manage daily communications with advertising agencies to ensure successful execution of campaings and to achieve maximum ROI
• Collaborate with internal teams to create landing pages & optimize user experience
• Utilize strong analytical ability to evaluate end-to end customer experience across multiple channels and customer touch points
• Analyse website traffic and visitor behaviour related to inbound/ouotbound digital marketing efforts
• Work with internal teams to support SEO best practices across all digital channels including website, social media and mobile
• Remain current on latest trends across all digital disciplines to ensure most effective mix of digital strategies and tactics is developed to achieve objectives
• Participate as a strategic team contributor in planning reviewing and sharing information related to assigned projects

Qualifications:

• Degree in Digital Marketing, Communications, or related field.
• Minimum of 5 years of experience in a similar role, preferably in the fashion or retail industry.
• Demonstrable experience leading and managing marketing campaigns across multiple platforms & channels (social media, e-mail marketing,display, SEM, SEO)
• Excellent written and verbal communication skills
• Deep understanding of Google analytics , social media ad platforms , Google Ads
• Familiarity with general organic social media principles
• Excellent analytical skills, ability to dive into data and translate this into actionable next steps
• Ability to translate business objectives into digital marketing campaings
• Highly organised and detail - oriented
• Quick learner with a passion for technology and data
• Creative problem solver
• Innovative mindset with a passion for bringing forth new ideas and process improvements

Benefits:

• Competitive salary
• Hybrid work schedule
• 50% employee discounts on attrattivo and ALE products.
• Opportunities for professional development and career growth.