Out-of-the-box thinker, creative, hands on, passionate with attention to detail to kick off our brand-new Marketing Strategy with the aim to position the Akrolithos Group of Companies as an international player for Natural Stone products of premium quality and design.

Department: Marketing  
Reports To:  Marketing Director
Location: preferably Kavala, but Thessaloniki is also ok

Language needs: Greek, English proficiency

Work experience: min. 4 years

Digital skillset: Graphic Design Photoshop, Illustrator, Social Media content and design, can work in a team and remotely.

Job Summary

The Content & Design Manager will play a key role in rolling out together with the Marketing Director the new Marketing & Communications plan for 2025 to 2026.

This unique role combines customer centric and bespoke digital marketing, AI-driven strategies, and comprehensive online and offline Marketing project management.

The ideal candidate will be a team player, innovative, creative, hands-on mindset and can deliver the needed of the daily duties from concept creation to supplier coordination and go-to-market execution, ensuring all sales supporting initiatives will arrive in time to our B2B and B2C customers around the globe.

Responsibilities

Marketing & Digital Strategy:

• Digital Marketing & Website Maintenance: Support our agency to finalize the next Website design and maintain the company website actualized in the future.
• Manage email campaigns, keep deadlines of our planned content plan and track customer feedback through various tools and initiatives throughout the customer journey in collaboration with our Sales organisation.
• Content Creation: Develop creative premium digital and print marketing materials, including catalogues, stand designs, inhouse and customer newsletters, brochures, social media content, and many more.
• Event Management: Propose, plan and execute corporate events and product launches in collaboration with our Sales organization.
• AI Tools Utilization: Implement AI-driven tools for customer insights, predictive analytics, and personalized marketing strategies.
• Brand Consistency: Ensure all marketing materials online and offline reflect the company's brand, image and values.
• Performance Analysis: Track and report on marketing campaign performance, providing insights and recommendations for improvement as well as competitor tracking.

Project Management:

• Project Management: Oversee the creation and development of any planned campaign concept from concept to launch.
• Supplier Coordination: Collaborate with suppliers to ensure product quality, adherence to timelines and budget.
• Market Analysis: Conduct market research to identify trends, opportunities, and competitive positioning.
• Customer Feedback: Collect and analyze customer feedback to inform product improvements and innovation.

Key Performance Indicators (KPIs):

• Campaign Effectiveness: Engagement rates, conversion rates, and ROMI.
• Lead Generation: Number of qualified leads generated through annual marketing efforts.
• Brand Awareness: Visibility and recognition in target markets.
• Customer Feedback: Satisfaction and feedback analysis.
• Event Success: Attendance, engagement, and post-event feedback.
• Product Success: Market adoption, sales performance, and customer satisfaction.

Qualifications:

• Education: Degree in Marketing, Business Administration, Journalism or related fields.
• Experience: 4-5 years in international B2B and B2C marketing of premium products, and omnichannel Marketing mindset.
• Skills: Proficient in Photoshop, InDesign, Excel, website design, mailing tools, and customer feedback systems.
• AI Tools Knowledge: Familiarity with AI-driven marketing tools and platforms.
• Project Management: Strong project management skills with a track record of successful product launches.
• Soft Skills: Disciplined to keep track in a fast-moving environment, creative, open-minded, flexible, strong team player, attention to detail, and solutions-oriented mindset.

Why Join Us:

• Heritage & Innovation: Be a vivid part of a company with a rich history since 1979 and lead the next wave of innovation in the natural stone industry.
• Global Impact: Work in a fast-growing international company that cares for its customers
• Professional Growth: Opportunities for continuous learning and career advancement.
• Dynamic Team: Collaborate with passionate professionals who are dedicated to excellence and innovation.

Join us to beautify with us future buildings and developments with our breathtaking Natural Stone Collections!

Your detailed CV in Greek language is requested to be sent till 15.02.2025

Phone:2592051400