Company Description

The Trade/ Retail Marketing Specialist will work with the Marketing Director, the Marketing team, and the Retail department to enhance brand visibility and drive traffic and sales in Greece and Cyprus. This will involve managing the execution of trade marketing tactics, the analysis of market retail trends and consumer behaviors to maximize customer experience and ensure an integrated brand representation.

Job Description

• Developing and implementing Retail Marketing strategies to enhance brand visibility and boost sales
• Managing the development of existing and new Trade Marketing materials as well as key Retail Marketing communications
• Enhancing existing stores to elevate store atmospherics, optimize digital signages, and upgrading POP materials to elevate consumer journey
• Collaborating effectively with all retail partners to ensure best-in-class execution of campaigns and promotional activities, boosting omni-channel activities to increase brand visibility
• Coordinating the briefing process for upcoming trade activations with partners / agencies
• Contributing to the design of point-of-sale materials, displays and signage to ensure brand consistency
• Supporting the planning and execution of existing and new sponsorships
• Planning and coordinating store and offsite events to create a meaningful and lasting impact
• Working closely with cross-functional departments (Retail, Wholesale etc.) and building strong relationships with all retail partners
• Reviewing the performance of key Retail Marketing activities and managing budget, ensuring efficient allocation
• Monitoring marketplace dynamics, competitors’ activities, and consumer behaviors, to elevate customer journey
• Engaging in various on-the-spot marketing projects as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 2-3 years of experience in Trade / Retail Marketing, Omnichannel Marketing, or a related role is preferred
• Strong written and verbal communication skills paired with analytical and interpersonal abilities
• Fluent in Greek and English
• Thorough knowledge of PowerPoint and Excel
• Strong organizational skills with the ability to multi-task
• Analytical mind with the ability to solve problems to reach actionable conclusions
• Team-oriented attitude with ability to work in a fast-paced, collaborative environment
• Skilled at building strong relationships with key stakeholders, both internally and externally
• Understanding of the fashion industry and retail trends is considered a plus
• Ability to work well in a team environment and present a professional demeanor

Additional Information

• A great opportunity to contribute to the evolution of the company towards becoming the leading Greek truly omnichannel retailer
• Performance-based competitive bonus scheme
• Private Medical Plan
• Monthly meal card
• Career development and growth opportunities
• Significant discounts on company’s products
• Brand New, modern, and pleasant HQ offices