Creative Performance Analyst – Cyprus, Greece or Remote

The Role:

We are looking for a highly motivated and detail oriented Creative Performance Analyst to join our team. As a Creative Performance Analyst, you will drive data-informed decisions that enhance our creative campaigns, monitoring the online performance of our creative efforts, analyze performance metrics, optimize content, and collaborate with cross-functional teams to develop innovative ad strategies.

The main responsibilities of the position include:

• Monitor and analyze the effectiveness of creative campaigns across multiple platforms (e.g. YouTube, TikTok, Meta).
• Develop dashboards and reports to track key performance metrics, ensuring continuous performance evaluation.
• Conduct A/B testing and provide actionable insights to marketing and creative teams to optimize creatives and improve campaign performance.
• Use data analytics tools and market research to identify trends, patterns, and audience behaviors to refine digital strategies and maximize ROI.
• Work closely with designers, copywriters, and video producers to create high-impact, data-informed ad content.
• Stay ahead of industry trends, competitor strategies, and emerging platforms to ensure cutting-edge campaign execution.

Main requirements:

• BSc/MSc in Mathematics, Statistics, Digital Marketing, or a related field.
• At least 3 years in a similar role with a focus in digital marketing analytics, creative performance analysis and advertising platforms (e.g. Youtube, Tiktok, Meta, etc)
• Proven experience within the financial services or gaming industry will be considered an advantage.
• Proficiency in data analysis tools such as Google Analytics, Excel, Tableau, Looker Studio.
• Knowledge of A/B testing methodologies and performance tracking and other optimization techniques.
• Experience with project management tools like Jira and Microsoft suite.
• Ability to translate complex data into clear, actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving abilities.
• Very good knowledge of English.

Benefit from:

• Attractive remuneration package plus performance related reward
• Intellectually stimulating work environment
• Continuous personal development and international training opportunities

Type of employment: Full time

Location: Cyprus, Greece or Remote

Please visit our website www.xm.com/careers to submit your online application for this position.

All applications will be treated with strict confidentiality!