Empiria Group is currently looking for an experienced Marketing & Communications Manager to join our headquarters team.

Our Story

Empiria Group, owns, manages, and operates a unique collection of luxury hotels and villas, members of The Luxury Collection and Design Hotels of Marriott International, located in prime destinations around Greece, namely in Santorini, Paros and Peloponnese.

For over 30 years and through a team of over 300 associates, our dedication has been focused on creating space for joy through unique hospitality experiences, underpinned by our four fundamental values of finding joy, always elevating, exuding passion and being a leader.

At Empiria Group, our mission is to be the leaders in the art of elevated hospitality, guided by caring associates who wish to offer experiences that awaken inner joy and take Greek hospitality to new heights.

Role Overview

The Marketing & Communications Manager is responsible to support the development and execution of the Marketing & Communications strategy that enhances the brand’s presence, driving business growth and ensures a consistent image across all channels, to the end of increasing brand awareness, revenue maximization, achieving new customer acquisition, database expansion, and ROI/ROAS growth.

Key duties and responsibilities

Brand & Marketing Strategy:

·       Support in the development and execution of annual marketing plans and management of strategic branding projects

·       Ensures a consistent brand image and positioning of the hotels across all channels

·       Budget management, monitoring & reporting

Social Media & Digital Marketing:

·       Support in the execution of the digital marketing and communications strategy for owned touchpoints

·       Manage the hotel’s website presence, social media channels, digital tools, campaign implementation, third-party platforms, and develop high-quality, engaging content aligned with the hotel’s brand standards

·       Contribute to the execution of the email marketing plan and develop targeted email campaigns to boost brand awareness and revenue maximization

Public Relations and Event Planning & Management:

·       Support in the execution of public relations initiatives, including press releases, media and influencer requests, and press trips to the respective properties

·       Plan and coordinate joint marketing actions with other departments (Sales, F&B), create promotional offers/assets, and organize campaigns for special events

   Content Creation & Management:

·       Manage the creation of marketing materials, such as collateral, presentations, guest correspondence, and more, while working closely with external partners

·       Drive brand storytelling, visual and verbal content

·       Participate in the organization of content productions (photography & videography) and manage post-production needs according to the overall brand strategy and available budget

·       Research and evaluation of the new partners and external agencies

   CSR:

·       Orchestrate CSR initiatives with external partners and hotel teams, manage relationships with CSR partners and support in reporting

·       A minimum of 2+ years’ experience in a similar position, preferably in a luxury setting (ideally in the Hospitality Industry)

·       Degree in Marketing, Communications, PR, or relevant experience

·       Excellent English, written & spoken. Knowledge of more languages will be considered a plus.

·       Strong knowledge of digital marketing, social media & design tools, campaign management tools and best practices

·       Understanding of SEO and web traffic metrics

·       Proven ability to lead a team and collaborate with cross-functional departments

·       Ability to travel for scheduled trips, to Santorini and/or Paros islands during the summer season.

·       Laptop

·       Mobile phone

·       Private Medical Insurance

·       Development & Training Opportunities

·       Excellent working environment, based on international standards of Business Excellence

·       Accommodation, meals and travel expenses provided for visits onsite

At Empiria Group we are proud to foster Equal Employment Opportunities regardless of race, color, ethnicity, religion, gender, age, disability, or sexual orientation.