Job's purpose

You will be member of our marketing enthusiasts' team and you will manage Brand content, across all channels. You will expand and deepen your knowledge on Digital Marketing & Strategies, seek new trends and participate in Brand campaigns. We love taking challenges in the fast-moving food retail business sector and hear from you!

What you will focus on

• Handle the annual content calendar across various social media channels and be responsible for the distribution for the communication of the Brand messages. Align with internal and external stakeholders in order to build strong AB Brand Equity and online company presence and reputation.
• Overview the Community management activity on social media channels.
• Promote AB initiatives through the creation of web pages on social networking sites, monitor their results & KPI's in collaboration with external agency partner.
• Organize content production and coordinate teams handling brand content to ensure a consistent image across all touch points.
• Contribute in the creation of the WOM plan (Digital Influencers) for all actions and initiatives of the brand in partnership with the creative agency and undertakes execution upon finalization.
• Participate actively in the creation of the PR strategy aiming to strengthen the brand image through public relations campaigns (Brand PR) that target AB customers & all consumers.

What you have

• BSc in Marketing, Communication, Business Administration, or any relevant field. MSc would be considered an asset.
• 2 to 3 years working experience, in relevant industry or agency, especially in the Digital Marketing, PR & WOM.
• Fluency in English language, both written & verbal.
• MS Office literacy

What you bring

• Digital Savviness - expand digital culture, enhance new technologies and approaches in field of expertise
• Passion for the Customer - focus on in depth customer needs' understanding & excel at retail
• Authentic Communication - deliver messages in a clear, compelling and concise manner, create wow effect to audiences
• Togetherness -value team's ideas, uniqueness and safeguard belonging
• Momentum- make a difference, secure end results and be on top

We care for you

• Hybrid way of Working
• Free lunch break in our restaurant
• Free parking
• Lifelong learning and development
• Wellbeing Program

A place where everyone belongs

We strive to be a better place to work where our associates reflect the markets we serve, where their voices are heard and valued, they find purpose in their work, and can grow and contribute to their fullest. We are an equal opportunity employer, and all applicants/employees will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.

Certified by Diversity Charter Greece and SHARE Equality Label

AB is recognized as a Top Employer 2024 in Greece.

Top Employer Institute: Certified Excellence in Employee Conditions

We Give Our Best to Make a Difference in People's Lives

#EdoToKaloEinaiGiaOlous #proudABers

Start your retail journey and live our values of care, teamwork, humor, integrity and courage.

*All applications are treated with utmost confidentiality